Success Stories

Case Studies

Expanding Business Through Direct Mail

“In both 2007 and 2008, Teddy’s Oil and Energy created direct mail campaigns targeting specific zip codes in Manchester and other surrounding towns. The postcards sent four times a year increased Teddy’s business at minimal cost. The owner said their phone rang wild for weeks and she got excellent profitable results for her money.”

 

Handling 1,000 – 3,000 Book Requests Every Week
“For more than 30 years the National Chicken Council produced a cookbook of consumer recipes. During that entire time, the council relied on BHB to fulfill all the cookbook orders. The new books would be advertised on TV, the Internet, major newspapers, women’s magazines – seemingly countless venues.

“The annual publication could produce one to three thousand individual requests every week for 1-30 weeks a year. BHB earned that business year after year by mailing cookbooks shortly after the requests were received.  There was no greater joy for us than to see these overflowing trays of mail arrive and have us handle them all within a few days.”

 

Helping A High-end Photographer Out Of A Crisis
“High-end wedding photographer, Matthew Wagner called us in a panic. He had a 1,000 piece complicated package created as a handout at a bridal shower show. Matt needed to leave for the show in a matter of hours. His handout was a beautiful gift box containing a fine card showing a four inch by six inch photograph that made the card look like a copper plaque embossed with the word “Together.” Underneath was Matt’s business card. The elegant black box needed to be tied with fine copper wire and a copper bow.

“We wrapped each package a little differently and each card inside had a unique number to heighten the personal, one-of-a-kind feel.  Hours later, BHB was loading Matt’s car with the finished packages. Matt said to us, 'Thanks to BHB, I had a show-stopping piece  that gave people a great first impression of my services.'"

 

Speeding Mailings & Generating High Responds
“Action Air, an HVAC company, used a mailing house competitor of ours. This house bundles separate company mailings together. When Action Air’s mailing was ready to go it didn’t go because pieces were missing from another company’s job.

“For their next mailing, Action Air came to BHB Mailing Services. Action Air chose us because: They dealt with the company owner (that’s me); we could inform them at every point on the status of their mailing; and when their mailing was ready it was sent without having to wait for any other mailing. Action Air was very pleased with their 5 percent response rate to their 5,000 piece mailing.”     

 

More Examples of Mailings

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